In October 2024, Portuguese Operação Nariz Vermelho launched a brand new campaign, “The Most Valuable T-Shirt in the World”, to give life to João’s dream. João had a very special relationship with our Clown Doctors throughout his 16 years, most of them spent in the hospital, so, before passing, he decided to donated his most precious possession – a football T-shirt from the Portuguese team on 2018’s World Cup – so that Operação Nariz Vermelho could use it to raise funds and reach new hospitals and pediatric services.

And the dream is coming true! The campaign has raised already more than 40.000 €, which means Operação Nariz Vermelho will be able to expand its visits programme to another hospital in 2025. 

“It is with the utmost joy that we fulfill the aim we had for this campaign. We’re honouring João’s memory – he’s the core of this campaign, that we designed in close partnership with João’s family, who has been an immense font of inspiration and strength to us all – and we’re reaching new pediatric services, a new hospital and the most important part: more hospitalized children, their families and the professionals that accompaign them. It’s our Mission coming true and we couldn’t be happier about it”, says Anabela Possidónio, ONV’s General Manager in Lisbon.

The campaign only ends on December 31st, so anyone who still hasn’t contributed to it can still do it, directly on the official website.